As Spicy Food Guy sees the world, one can either spend several dozens of dollars on paprika, brown sugar, chili pepper, garlic powder, onion powder, and other secret spices; then spend several dozen hours configuring the correct mixtures to proclaim that one has formulated one of the world's best rib rubs (of which there are thousands), OR, you can buy a really really good one off the internet for five bucks.
To Spicy Food Guy, who is busy smoking ribs while simultaneously: 1) is immersing himself in the decisions of whom to bench and whom to start on his fantasy football team, 2) is trying to either participate in or referee a game of "Capture the Flag" with very loud children, 3) is attempting to open and close the smoker while keeping Large Dog of Spicy Food Guy (LDOSFG) from licking the dripping fat off the patio, the choice is simple -- Bone Suckin Sauce Seasoning and Rub.
Formerly known as Bone Suckin Sauce Rib Rub, the renamed rub (presumably so that it crosses over to chickens and other non-pork staples) is a spicy, tasty, and fabulous rub. A terrific combination of heat and tang and sweetness. While Spicy Food Guy understands the broader "seasoning" appeal of the current brand, he is somewhat disheartened that the Bone Suckin' people would depart from this rub's core essence, which is all about ribs, dammit.
Like any good rub, you'll want to really coat both sides of the ribs before smoking. After rubbing, do not forget to put the ribs back in the fridge for a couple of hours to let that flavor sink in.
By the way, the Children of Spicy Food Guy think that Bone Suckin Rub is too spicy for their tastes, so Spicy Food Guy uses Sutton's Bay Hog's Tale Rub, which seems to have less chili powder and more brown sugar. Or, for the truly spice averse, just use pure brown sugar.
Eat 'em up!